Category: ACERT Campaigns

How low will Channel 4 stoop?

A Guardian report shows the efforts that Channel 4 went to achieve the stereotypical and sensationalised images used in the advertising campaign recently criticised by the Advertising Standards Authority.

A Channel 4 art director tried to persuade the photographer working on its censured Big Fat Gypsy Weddings poster campaign to take pictures of “a very young girl pretending to be a bride” and also a “dirty kiss … with tongue” in a revealing email.

Pablo Gonzalez de la Pena, an art director with the broadcaster, emailed Elisabeth Blanchet, the photographer commissioned to deliver images for the controversial “Bigger. Fatter. Gypsier” ad campaign, in January asking her to “do what it takes” to get the controversial shots he wanted.

In the email de la Pena suggests he wants to see a photograph with “a dirty kiss between a couple, with tongue”; “a toilet, ideally an outdoor one [where] we can see the tail of a wedding dress coming out from it, like a bride has just used”; and “a very young girl pretending to be a bride”.

The photographer, who refused to cooperate, gives her side of the story with powerful examples of how  the selection and choice of images and cropping exaggerated Channel 4s racist perceptions.

Channel 4 grilled over Bigger Fatter Gypsier campaign

Evidence compiled by ACERT was used by MPs on the House of Commons Culture, Media and Sport Select Committee, meeting on the 16th October, to challenge senior Channel 4 managers about the impact of the Bigger, Fatter, Gypsier billboard campaign on children. The evidence was gathered from teachers subscribing to the trav-ed mailing list.

The following day, David Enright, who spearheaded the campaign which resulted in the Advertising Standards Authority finding against two of the four adverts, was named “Solicitor of the Year” by the Law Society.

Advertising Standards Authority condemn Bigger, Fatter, Gypsier advertising campaign

Lord Avebury, ACERT chair and Yvonne Macnamara, CEO of the Irish Travellers Movement in Britain celebrate the Advertising Standards Authority decision on the Bigger, Fatter, Gypsier campaign.

The Advertising Standards Authority (ASA) today (Wednesday 03/10/2012) announced that Channel 4’s “Bigger Fatter Gypsier” billboard advertising campaign was irresponsible, endorsed prejudice against Gypsies and Travellers, was guilty of depicting a child in a sexualised way, and was likely to have caused mental and moral harm to children. Details of the case can be found on the ITMB website.
ACERT compiled evidence from teachers across the country on the impact that the programmes and the advertising campaign had on relations between Gypsy, Roma and Traveller pupils and other children in school. One teacher described how staff and children anticipated each new series with dread.

Minister’s defence of commitments fails to convince

Lord Avebury, ACERT president, has received a response from Nick Gibb, the Schools Minister to the letter he wrote on July 2nd expressing concern about Ofsted’s response to two of the commitments of the Ministerial Working Group.

While the minister claims to be “strongly committed to tackling the inequalities experienced by pupils from these communities”, the letter suggests there will be no changes in Ofsted practice; “[w]here an inspection discovers that particular groups of pupils are not making good progress, Ofsted will take this seriously and investigate fully.” The minister assures Lord Avebury that the changes to the inspection framework (which downgraded Gypsies, Roma and Travellers to a footnote) do not represent a weakening of Ofsted’s commitment. Even if this is the case, the Ministerial Working Group Commitments aim to reduce inequality not maintain the status quo. There are many ways in which Gypsy, Roma and Traveller pupils can fall through this net; isolated learners, children moving between schools, those who do not choose to identify themselves to the Gypsy/Roma and Traveller of Irish Heritage ethnic categories so ACERT expected positive action, focused inspections and better training of the inspectorate. Ofsted is carrying out its legal duties under the Equalities Act and no more, and the Government feels that that is sufficient.

Lord Avebury’s letter pointed out that Ofsted had also failed to highlight the problem of racist-bullying experienced by many Gypsy, Roma and Traveller pupils in its thematic review “No place for bullying.” This figured in Commitment 5 of the progress report. The Minister again offered the assurance that “the recommendations made in the document apply to all vulnerable pupils, including Gypsies, Roma and Travellers.” Again, no specific focus or positive action.

The Minister concludes by acknowledging that the Government has limited control over what Ofsted says and does, and encourages Avebury to write directly to the Chief Inspector, Sir Michael Wilshaw. The inspectorate is, rightly, independent of Government (with some notable exceptions) but the question then arises, should the Ministerial Working Group be making Commitments on its behalf. Was there any consultation, we wonder, with Ofsted before the commitments were made, or is the progress report a paper-thin cosmetic exercise which is beginning to fall apart?