A Guardian report shows the efforts that Channel 4 went to achieve the stereotypical and sensationalised images used in the advertising campaign recently criticised by the Advertising Standards Authority.
A Channel 4 art director tried to persuade the photographer working on its censured Big Fat Gypsy Weddings poster campaign to take pictures of “a very young girl pretending to be a bride” and also a “dirty kiss … with tongue” in a revealing email.
Pablo Gonzalez de la Pena, an art director with the broadcaster, emailed Elisabeth Blanchet, the photographer commissioned to deliver images for the controversial “Bigger. Fatter. Gypsier” ad campaign, in January asking her to “do what it takes” to get the controversial shots he wanted.